I worked with Ian when he founded and grew the data department in TMW from scratch to a multi-disciplinary team which was pivotal to TMW’s development from a small direct marketing agency to a large, digitally integrated agency with data at its core before it was sold to Creston in 2006.
Ian can see stories in data that aren’t visible to other people. He can crunch numbers and breathe data insight into a client strategy, no matter what the subject. He is a consummate storyteller. These qualities will make him an invaluable asset to any ambitious agency.
When we moved the agency proposition from pure creative execution towards an insight driven approach in the early 90’s, Ian Robinson was the man that created our planning and data analytics capability from scratch. His vision was always to use data holistically in the context of attitude and motivation, and that brought the analysis to life; exciting the account team, inspiring the creative team and ultimately convincing the client of our work and approach. His work helped make insighttmw a core part of the proposition and a real differentiator between TMW and the rest.
In today’s data rich environment, Ian displays an amazing talent for divining the essential truths from numerous and complex data sets and making those truths accessible for the client and the agency teams in order to deliver award winning marketing.
Not only is Ian a very proficient statistician and analyst, but he has an excellent marketing head on him as well as being very good in front of clients. He marries an ability to ferret out those vital insights using the most suitable analytical tools with an incisive understanding of their strategic implications for a brand and its business. As a consequence, he delivers very good value on both fronts, and is a great guy to have in your corner on the day.