I love small to medium sized companies and agencies with big ambitions. They are full of fun, energy and spark. However, many smaller concerns find that their transition from successful start-up to an established business, or in the case of an agency, a valued business partner of their clients who is awarded the bigger, juicier projects, is not an easy step. This often requires a planning, data and analytics expertise that as yet they may not possess.
In this case, they have to use external consultants, paying through the nose to do so, or invest in an inhouse capability, expensive in the short term and also risky. Consequently, the smaller companies can find themselves in an awkward limbo as they struggle to reach the next level in their development. Hopefully, this is where I can help.