Even within quite simple research datasets, digging a little deeper can reveal some consumer insights that can considerably enrich the research findings. This makes for a more engaging and compelling client presentation which will hopefully secure you a level of goodwill and increased repeat business for the future.
AddAnalytics is an approach that uses advanced techniques on standard research datasets to identify deeper insights at a fraction of the usual cost. For each project, an exploratory run is conducted to identify possible contenders for a ‘deep dive’ analysis. The agency can then choose which analyses they would like to run to add to their usual set of crosstabs.