Quantitative market research analysis

Occasionally, you are asked to conduct a large quantitative research project that demands an advanced level of analysis. Usually, the more sophisticated techniques can cost several thousands of pounds, or even more. However, Insight In Action can offer this level of analytical sophistication for around half the normal price.

A full consultancy service is offered to advise on the best approach to achieve your analysis objectives in a wide variety of marketing disciplines such as:

  • Consumer attitude/benefits segmentation
  • Perceptual brand mapping
  • Product positioning
  • Pricing
  • Advertising and promotion effectiveness
  • Product testing
  • Likelihood to buy predictive modelling
  • Loyalty/lapser predictive modelling
  • Net Promotor Score modelling

And if you wish to capitalise on the ‘big data’ opportunity, consumer purchase data, website visit data and other available information can be appended to the research data. This multi-layered approach enriches the study and its findings with the bigger picture of customer attitudes and behaviour.

The full range of analytical methodologies are available, including:

  • Regression
  • Factor analysis
  • Cluster analysis
  • Discriminant analysis
  • CHAID
  • CART
  • QUEST
  • Multidimensional Scaling
  • Conjoint Analysis

These analyses are a speciality of Insight in Action, and are especially helpful in identifying the dynamics of customer attitudes, motivations and perceptions upon brand usage.